Believed to have been created, along with Sancho Panza, by German businessman Emilio Ohmstedt in 1848. With great confidence but little modesty it was named El Rey del Mundo (King of the World in Spanish) was at one time the most expensive and prestigious cigar brand in the world. Antonio Allones factory, which had been making Habanos for over 30 years, took over the brand sometime around 1882. It proved a winner. This success lives on to this day in a selected range of Habanos renowned for its light to medium flavour and consistency.