The symbol was adopted by the Casdagli family as a trading symbol in the 1800s. A Levantine Greek family, the Casdaglis based them selves in Cairo trading in the finest Egyptian cotton. Their interests also included shipping, tobacco and Arabian horse breeding. At the same time the following motto was also adopted: "“Good things are hard to come by!". To continue the Casdagli tradition Emanuel Casdagli’s great great grandson, Jeremy Nicholas Casdagli, launched the Bespoke cigar range in 1997. A symbol of quality & luxury.