Freja is named after the fertility goddess and the leader of the Valkyrie in Norse mythology. Freja is a project by Emma Viktorsson, a more than 10 year veteran of the cigar industry. Together with Geraldito Perez, production manager at Las Cumbres Tabaco in the Dominican Republic, Emma took it upon herself to build a cigar brand completely from scratch, without the help of her husband, José Blanco, now Senior Vice President at E.P. Carillo, who also is a Legendary blender. The project allowed her to connect her Swedish roots and the cigar made its debut at the 2015 IPCPR Trade Show.