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In the early 1990s, the premium cigar market began to drastically change. Rocky Patel lived and worked in Los Angeles as an entertainment and product liability lawyer. Through a friend, Rocky was introduced to cigars and became instantly fascinated by them. He joined the Grand Havana Club in Los Angeles as one of its founding members. While dabbling in various investment ventures, Rocky was approached with a business plan to manufacture cigars. It was still the early days of the cigar boom, and Rocky was still apprehensive. However, the investment was made, and while his friends and colleagues had said, “Don’t be foolish, you’ll never make it in the cigar industry,” Rocky had already completed the first step of his journey. In 1996 at the RTDA trade show in Cincinnati, Ohio, Indian Tabac Cigar Co. had arrived. People flocked to the booth to purchase hundreds of these new, brightly packaged sticks. Rocky felt that it was up to the young companies to come into the marketplace with fresh ideas, bold packaging and fuller cigars. With his eye-popping packaging, Patel has gone against the grain and the strategy certainly paid off. The rest is history......