The Jas Sum Kral
The idea came from one man, Riste Ristevski, who was disappointed with most cigars currently available on the market. Smoking mainly Cuban cigars, he wanted to create a profile which maintained Cuban standards, while adding an interesting yet elegant twist. He wanted to add value to what is already a saturated boutique market. Being Macedonian and both large in stature AND personality, the name for this cigar came easily, JAS SUM KRAL, I AM KING in English.
He noticed many of those calling themselves boutique cigar makers, weren’t involved in the actual blending process. He decided the only way to properly create JAS SUM KRAL, was to set out to find the right factory. After speaking with several trusted individuals in the industry, he decided on New Order of the Ages, owned by master blender, Noel Rojas.
Upon arriving in Esteli, Noel suggested getting right to work. Having discussed with Noel prior to arriving Noel already had a profile in mind. Riste and Noel sampled leaf after leaf of the finest tobacco.
The band design was created by a creative designer from Singapore, Nuzli Hakiim. He used as many design elements of Macedonia as possible. He too designed the website and became my creative guy ever since.
Finally assembling what is sure to change the boutique cigar market. We are extremely proud and excited to release JAS SUM KRAL. We hope that you will join Riste on this journey.
Peace and Blessings, BOUTIQUE AS F*CK
“King of Boutique Cigars”